Video Design

Video Design and Production

this is the site to go to get inspiration about design

www.designhistory.org

research
concept
design production
delivery
you need to know your competition if u are planning to bring about something .
new.

your competitor is someone who offers similar or same products.

target group

what car they drive
house
where they shop
this is found out by doing research and analyseas a team which methododlogy is best
to carry out this research.
it is usually better to use a multifaceted approach.





READ UP ON TYPOGRAPHY MILESTONES AND DIGITAL REVOLUTION IN GRAPHIC DESIGN. THERE IS GOING TO BE A QUIZZZZZZZZZZZZZZZZZZ!

DESIGN PRODUCTION

the most successful concepts are created on the computer,allowing others to feel like they were a part of the final decision.

CROSS SECTIONAL STUDY
SURVEY
INTERVIEW
NATURALISTIC OBSERVATION-INVOLVES HYPOTHESIS TESTING
quasi experiment
exploratory research

to become a good designer you do not touch the computer until the fine tuning of your design

there is always a visual image representing the image.

it is pardonable to be defeated but

interpersonal communication
intrapersonal communication
group communication

Theories in Communication

-HCM -human computer interaction.how man responds to machine.iconic design.
if u want to become a wicked web designer u have to kno a lot about this stuff.

learning theories

-a lot of design clues present


RON SPIRO

the benefits of hypertext allow u to cater for the different learners.

as a designer u have to design a work flow.its a visual rep.of how things are carried out
in it there is info of who,what,where,when the client will have to give u a written brief then u make one for yourself.
from this a work order form is drawn up.

In a statement of work, u state what u will be doing and what u will not be doing
for example copy writing and coming up with slogans etc.

it also consists of technical info. How the client proofreads and sign off from the work flow
a what stage does more money come in


if a client refuses to out down a percentage of money for a job then chances are they wil not pay u for the job done
a work flow does not have to be linear.it can also be lateral


it is a fact that there will be disagreements with clients and split opinion.

*delivery

handing over can be stressful. u have to have different plans when delivering completed work
how will they receive this product.it should always be delivered in its highest quality.

balance-compare heads to heads ,pics against pics.stories against stories.

contrast-separate items on the page so they get the attention needed.

rhythm-allows reader to move from one medium to another.like in the Sunday gleaner where there are comics in the middle of the star.staggering headline stories and pothers on the page.

unity-tie page together so it isn't divided.the way that content is divided will give a nice outline and overall layout in the end.

harmony-standard appearance from day to day. normally refers to typography harmony


trapping-a process of placement of colors on one sheet of paper.if a page has five different colors on a page it will og through the machine those amount of times.
a register-when it is printed properly,miss registration is when it is not.

The process of trapping is how u fix this. two techniques.
1} choke
2}spread

a knockout-taking a shape out of a other shape or color.

you have to design based on your constraints

spot colors- a designer should not proof read they should not.



EXERCISE FOR CLASS NEXT WEEK

DESIGN an album cover for your favorite artist. It should only be done with one color.