Creative Typography

CLASS 2

in this class we discussed what we saw as art and definition of design.

what is design?

who is a designer?

what would u think is the core skill of the designer?

for this class we made a distinction between art and commercialized art.

Making the Invisible Visible

*EVERY DESIGNER MUST HAVE A STRONG INTERNAL CREATIVE PROCESS.

the lecturer's journey was very unique. he finished his degree but found an interest in computers.

He took on photo shop, took some of his school fee to buy a computer.Did his degree in Trinidad but this had proved to be a semi disaster.

He came out knowing a little about programming and started the company Oral Technologies.

he started a business, and designed websites without knowing how to do so.
they looked at the difference bwetween site from 2001 compared to now.

HIS EXPERIENCE

computer information systems
interested in design,movies, animation
problem solving ,client driven design process.

Objectives to Cover

design as problem solving.
define-objective,target market,client requirements, issues.
research-absorb-cross fertilization.
patience.
narrow research.
brainstorm,experiment.
patience.
evaluate,experiment.
define and explain idea.

*canibalize your world and not your particular area.

in whatever you do in designing you must always think about the audience.This is essential.

ENEMIES OF THE PROCESS

anxiety,impatience
the client
you
attitude

a good designer is a good communicator,a good negotiator,a great listener,problem solver,and philosopher.

LEARNING DESIGN

*eat the world
*formal instruction
*reverse engineering
*self taught
*intuitive
*mentor ship
*collaboration

We were asked to go through all Johny walker ads and tell what they might be about the figure out words which described it.
place this on the product and brand wheel.

This class proved to be quite interesting and helped me to have a critical eye when looking at the advertisements which are on the various media.